In 1996, Wired was to the Web what Rolling Stone magazine was to rock music in the sixties. The legendary magazine, founded by Kevin Kelly, covered the Internet and the Web as a culture, not as a technology. Wired was a lifestyle magazine. The Web was the new way of living and working for those who were in the know and subscribed. In February, Steve Jobs is on the cover. The next insanely great thing is WebObjects.

Objects are just going to be the way that all software is going to be written in five years - pick a time. It’s so compelling. It’s so obvious. It’s so much better that it’s just going to happen.

Steve Jobs, Wired (February 1996)

In 1996, Steve Jobs was wealthy not because of Apple or NeXT, the company he currently ran, but because of the Pixar IPO in 1995. On his mind is WebObjects, with a determination to win the Web, because Microsoft is not yet there. Netscape is a potential competitor, but

The big idea was to integrate the Web into desktop applications.

What no one could have imagined was that within a few years, there would be no more critical applications on the desktop. The Web would not be integrated into the desktop. The Web would become the new desktop.